Expect to learn:

• What is lobbying [Advocacy]?

• Lobbying Checklist

• Who to Lobby? 

• Who has the authority to decide?

• Four Pillars – the essence of advocacy

• Problem Statement

• Stakeholder Matrix – who are you targeting?

• The Q Factor – what are the merits of your connections?

• Lobbying is Negotiating

• Advocacy Strategy 

• Selecting your Lobbyist [Your chief spokesperson]

• Elevator Pitch/30 second commercial

• What is a Case Statement?
  A case statement is a concise document that clearly explains what your organization is setting out to accomplish, what it needs from government, and what it could achieve if accomplished.

• Factors that influence a politician, rules to operate by

• The Lobbying Ladder of Effectiveness 

• FAB – Features Advantages Benefits

• Lobby practices and preparation

• How to run the lobby meeting

• Supplementary Influences [Indirect Approaches]

• Debrief Form